How to increase conversion rate

So, you’ve got a shiny online store, great products, and a website that could rival the slickness of a James Bond tuxedo. But, there’s just one teeny-tiny problem—your customers are coming, but they’re not buying. That, my friend, is where understanding how to increase conversion rate becomes crucial. Don’t worry; we’re here to help you turn those clicks into cash. Let’s dive in, with a touch of humor to keep things fun. That said, let’s learn how to increase conversion rate of your website.

1. Speed is King—Nobody Likes a Slowpoke

Imagine walking into a shop where the cashier takes five minutes to greet you. You’d probably bolt. The same applies to your website. A slow-loading site is a conversion killer.
Pro Tip: Use tools like Google PageSpeed Insights to check your speed. Compress images, reduce unnecessary plugins, and, for the love of all things digital, make sure your mobile site doesn’t crawl like a snail.

2. Write Copy That Actually Sells

If your product descriptions sound like a robot wrote them (oh, the irony), you’re doing it wrong. People buy benefits, not features. Instead of “Our blender has 10 speed settings,” try “Make smoothies, soups, and margaritas faster than you can say ‘blend it, baby!’”
Remember, your copy should speak directly to your audience and make them feel something—even if that something is the sudden craving for guacamole.

3. Offer Free Shipping (Because Everyone Hates Paying for It)

Studies have shown that offering free shipping increases conversion rates faster than a flash sale. Why? Nobody likes adding a $5.99 fee at checkout. It’s like being invited to a party and then told you need to bring your own snacks.
Pro Tip: Build shipping costs into your product price if you can. “Free shipping” just sounds better. This is one of the best tips to improve conversion rate.

4. Simplify Your Checkout Process

If your checkout process has more steps than a dance routine, people are going to abandon their carts.

• Offer guest checkout (because not everyone wants to create yet another password).
• Reduce form fields to the essentials—no one needs to know your customer’s favorite ice cream flavor at checkout.
• Add payment options like PayPal, Apple Pay, and Klarna. Trust me, the easier you make it, the more they’ll buy.

5. Use Urgency… But Don’t Be Annoying

Creating urgency can be a game-changer for conversions, but there’s a fine line between helpful and pushy. Phrases like “Only 3 left in stock!” or “Sale ends in 2 hours!” can work wonders—just don’t fake it. Nobody trusts a site that has been “ending soon” for the past six months.

6. Embrace Social Proof (Because People Trust Strangers on the Internet)

If someone else has bought your product and loved it, flaunt it. Add reviews, testimonials, and even user-generated content.
Example: “Anna from New York said this face cream changed her life, and we believe her because her skin is glowing.”
Also, don’t forget to add trust badges. People like knowing their credit card info isn’t being sent to a hacker’s basement.

7. Leverage Tools Like Selspy to Find Trending Products

If you’re struggling to convert because your products just aren’t hitting the mark, it’s time to do some digging. Tools like Selspy can help you discover how to find trending products that your audience actually wants. After all, it’s much easier to sell something people are already excited about than trying to convince them why they need a glowing dog leash.

8. Retarget Like a Pro

You know those ads that follow you around the internet reminding you about the socks you didn’t buy? That’s retargeting, and it works. Most people don’t buy on their first visit, but a well-timed reminder can nudge them back. Use platforms like Google Ads or Facebook Ads to retarget abandoned cart customers.
(Here’s a guide to get started with Facebook retargeting. Again, nofollow link—you’re welcome.)

9. A/B Test Everything (Except Your Patience)

Think your product page is perfect? Think again. Small tweaks, like changing the color of a “Buy Now” button or rephrasing your call-to-action, can make a big difference. Use tools like Google Optimize or Optimizely to run A/B tests and see what works best. It’s like science, but for sales.

10. Don’t Forget About Post-Purchase Upsells

Why stop at one sale when you can make two? Post-purchase upsells are a fantastic way to increase your average order value. For example:
“Loved the shoes? Add matching socks for 20% off!”
It’s easy to say yes when the hard part (buying) is already done.